Golf Augusta Pro Shops
specializes in building custom golf clubs that meet the unique physical
attributes of each golfer. This
is accomplished through a thorough analysis of the characteristics of
the individual’s swing, starting with the True Temper Shaft Lab.
The Shaft Lab is a computer-based tool that measures the demand a
golfer places on the shaft during the swing.
Since each golfer can load a shaft differently during their
swing, the Shaft Lab is designed to analyze the load characteristics and
recommend the proper shaft flex to support each golfer’s swing.
The proper shaft selection results in superior performance in
control, accuracy and distance for each golfer.
Golf Augusta Pro Shops is also a Certified Rifle Fitting Center (CRC) so we can professionally fit each golfer with the proper frequency matched shaft for which Rifle has become so famous.
Many top notch players have had great success with Rifle, Rifle Tour Flighted, and the new Project X shafts. And we provide an extended selection of UST shafts through participating as a UST Tour Shop, where we have access to the same proprietary shafts that many PGA Tour players are currently using, shafts that are not generally available to the playing public.
Our analysis includes measurements for proper club length and grip
size. Equipment that fits
the specifics of the individual golfer, along with proper technique,
promotes an athletic and natural address position, swing mechanics that
produce an efficient on-plane swing, and allows the hands to work
correctly to square the clubface for control and produce maximum club
head speed for distance. Additional
characteristics are discussed when selecting equipment, such as desired
ball trajectory, preference in shaft material and weight, grip texture
and material, set composition in terms of a preference for more irons or
woods, club head size for woods and forged verses cast irons.
Since equipment is built specifically for each golfer, we have
access to all types of components to meet unique requirements for design
and materials. Many of our
more popular components are displayed in our Pro Shop, with demo clubs
available for testing. We
work with top quality suppliers so that we can offer the best of each
component (club head, shaft, grip) to not only fit your physical needs,
but to also fit your budget. Check
out the component manufacturers web site links that are listed at the
bottom of this section.
In January 2010 Golf Augusta Pro Shops owner Robert (Bob) Erickson was awarded the distinction of "Club Fitter of the Year", being named as a "World's Top 100 Club Fitter - 2010." This award is for "superior knowledge and expertise in club fitting, commitment to continuing education in the field, exceptional customer service, maintaining the highest professional integrity, and involvement in the community." This award is in recognition of 14 years of custom club fitting and building equipment to help golfers play better and enjoy the game more. Bob's continuing commitment to provide top quality expertise and customer service to each golfer assures Golf Augusta Pro Shops customers that they will receive the personal attention and proper equipment to compliment and improve their golf game.
Golf Augusta Pro Shops has recently added several other top quality component companies to provide the best options for our customers. Any golfer that follows the World Long Drive competition is familiar with the name SMT. Their driver heads have dominated the competition for many years, and they have developed a loyal customer base throughout the USA and the world. Golf Augusta Pro Shops is now an Elite Dealer for SMT woods, irons, and hybrids, with demo clubs available to test in our shop. Another top quality component manufacturer featured at Golf Augusta is Swing Science. As a certified Swing Science Fitting Center, we carry their full line of forged and cast irons, hybrids, and their outstanding drivers and fairway woods. Recent additions to our industry leading components are the Hathaway V4 and V6 Max MOI adjustable shaft drivers. These drivers allow the golfer to change loft, lie, and face angle, or have multiple shafts they can use in the same driver head for varying course conditions. This adds more flexibility to tailor your club, even after a thorough Golf Augusta fitting analysis. Give them a try and find out for yourself why they are recognized as some of the best, and most unique components in the industry.
Having custom golf clubs built at Golf Augusta Pro Shops is a totally different experience from walking into your local golf discount store and buying a box of clubs. At Golf Augusta Pro Shops you'll be expected to work up a little sweat from testing our demo clubs and participating in the swing analysis. Afterwards, we'll help make a few important decisions about your new equipment. The analysis and selection process typically takes about an hour. It takes about a week for the components to arrive and another couple of days to actually build your equipment. So from start to finish, plan on 10 days to two weeks to get your new clubs. When we deliver your new set, we'll verify fit, you can test drive you new clubs in one of our simulators, and we'll adjust the irons for lie and loft if necessary.
We've even added new game improvement fitting from Balance Certified Golf, where each club can be counter-balanced to provide optimum feel and performance. Many accomplished golfers have found that fine tuning their long shafted drivers, putters, and wedges for personalized balance preferences can improve their ball striking and scoring.
We truly believe that when you leave the Golf Augusta Pro Shop, you'll be well on your way to Playing Better Golf!